Replicas watches have benefited greatly from the research and innovation of the original brand names and are therefore able to pass the cost benefit to the buyer. As mentioned earlier, most of them mimic the Swiss watch original brands but are manufactured in Switzerland and other countries, most common being Australia, China and India. Despite the lack of adequate legal protests, the major players in the sector have complained of increasing fraud from some vendors from the Asian market.

Questions frequently asked include the viability of investing in the replicas watches industry, to which I would say that it is very viable with the market access enhanced by internet services. The market seems to be growing in the developing countries as internet access grows. The original brand owners have cut a niche and therefore seem unperturbed by the growing replicas watches business. The argument is that the buyers of the replicas watches cannot afford the original brands or may simply be non-serious buyers. They are also likely to go back and buy the original after testing the waters.